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Toyota Hybrid X concept (2007): first official pictures

By Tim Pollard First Official Pictures 16 February 2007 09:47 Toyota Hybrid X: the lowdown Toyota's love affair with the hybrid continues: it'll show this Hybrid X at the Geneva Motor Show next month, hinting at a second Toyota hybrid to sell alongside the Prius. It's designed to showcase Toyota's new hybrid design language - a fresh look for its high-tech petrol-electric models, to differentiate them from its more conventional-fueled models. More excitement, less prosaic ordinariness, is the order of the day.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Jaguar C-X16 sports car (2011) at Frankfurt motor show: Jag F-type ahoy!

When is a concept car not a concept car? When it’s a ‘production concept’, to use Jaguar’s oft-repeated description at the unveiling of the new Jag C-X16 coupe at the Frankfurt motor show today. Officially the two-seat, supercharged V6 coupe hasn’t got the green light.