Catalytic Converter Left Walker 53273 on 2040-parts.com

Wet T-Shirt Video – but not quite what you’d expect

On the face of it this wet T-Shirt video from a paint sealant company is a blunt way of getting a sales message across. But it has a twist. We get sent lots of videos from companies with car-related products to flog who hope we’ll run their masterpiece and get a bit of a buzz going to boost sales.

Luxury car buyers get kid-glove treatment from dealerships

Luxury vehicle buyers want service -- not just repairs done right, but the kind of pampering they get at high-end hotels, restaurants and boutiques. It's all about the extras. In response, luxury vehicle brands are stepping up their games, rolling out unprecedented customer service, training staff and reconfiguring showrooms to cater to these buyers.

Honda launches heritage-collection clothing line

If a Honda Accord or Civic, or maybe even a Goldwing motorcycle, isn't enough of a fashion statement for you, Honda has a new line of clothes rolling out this spring. The Honda Heritage Clothing Collection debuted with a launch party and fashion show this week in Los Angeles. Capitalizing on the vintage T-shirt trend, Honda's new collection includes tees, shop shirts, shrunken sweatshirts and tote bags branded with graphics inspired by the carmaker's logos and advertising campaigns of the 1960s, '70s and '80s.