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Fiat launches the Eco-Drive Challenge

The Fiat Eco-Drive Challenge. Launched in London this week by Jodie Kidd. But as we reported earlier today, Fiat are also getting in to the Eco-Car thing in a big way with their joint venture with BMW, which will see the relaunch of the Isetta and Topolino marques.

Watch world's longest car jump record attempt

French rally driver and professional skier Guerlain Chicherit's attempt to beat Tanner Foust's Guinness World Record for the longest car jump ended badly on Tuesday, March 18. Chicherit was attempting to jump a specially prepared Mini Countryman 360 feet from ramp to ramp before a crowd of onlookers at Tignes ski resort in France, in an bid to beat Foust's 322 foot car jump record which has stood since 2011. It appeared that Chicherit was off to a good start with plenty of momentum, even though the surface may have been a bit uneven for an ideal departure ramp.

Interior Motives Design Awards 2008

The second press day of the Paris motor show once again coincided with the annual Interior Motives Design Awards, a competition open to student designers around the world and now in its sixth year. A jury made up of high-ranking design professionals, including the likes of VW's Flavio Manzoni and Faurecia's Andreas Wlasak, selected winners in the following 11 categories: Best Use of Ambient Lighting Best Innovation Best Production Interior Best Use of Technology Best Lifestyle Interior Best Safety Innovation Best Personalisation Best Eco Design Best Conceptual Interior Best Conceptual Exterior Best Xperience The title of 2008 Student Designer of the Year - and the grand prize of $5000 - went to the Royal College of Art's Pierre Sabas. His four-seater Free Form coupe concept took an inside-out approach to design, consisting of articulated, interlocking seat elements designed to eliminate the need for bulky, constrictive exterior crumple zones, and a sliding dashboard for adaptable ergonomics.