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Geneva Motor Show 2007

Highlights from the 2007 Geneva Motor Show include the Giugiaro Vadho concept, Renault Clio Grand Tour concept, Toyota Hybrid X, Ford Mondeo, Mazda 2, Rinspeed eXasis, Opel GTC concept, Dodge Demon concept, Hyundai HED-4 Qarmaq concept, Bertone Fiat Barchetta concept, Mazda Hakaze concept, Maserati GranTurismo, Audi A5, Mercedes C-Class. Go to the Geneva Motor Show 2007 index  

Lamborghini Aventador LP700-4: The Commercial

Lamborghini Aventador LP700-4 takes on the landscape There was a time in the dim and distant past (well, the 1980s) when advertising cars was easy – you just made them look as dramatic as possible and hoped viewers would think that buying the car being advertised would imbue them with endless cool. But then the world was made to feel guilt by a new religion which was even better than the Catholic Church at making its followers feel bad for anything in life that feels good – the ‘Global Warming’ believers. These descendants of the ‘Hole in the Ozone Layer’ brigade and the ‘New Ice Age’ predictors’ have managed to frighten a big chunk of the West’s population in to believing they are somehow to blame for our climate change, and in doing so have terrified car makers in to making anything other than fluffy-bunny adverts.

Club members get first choice for collector's-edition Fiat 500

Attendees of this year's Club Fiat-Lancia Unlimited national convention--also known as the "Fiat Freak Out"--were rewarded for their devotion to the Italian automaker. During the convention's closing dinner, the Fiat fans were given first dibs on the Fiat Cinquecento Prima Edizione, a collector's edition of the U.S.-bound Fiat 500. Only 500 Prima Edizione models will be sold in the United States.