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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Autoweek in review: What you might have missed

The Ford F150 pickup will join the lineup of municipal edition vehicles. It's not just the Taurus and Explorer sitting in the medians you have to watch for now. It's the 80th running of the 24 Hours of Le Mans this weekend.

Kia Ray plug-in Hybrid revealed

Kia has revealed their plug-in hybrid concept - the Kia Ray - at the Chicago Motor Show A few weeks ago we reported on a tease from Kia of the Kia Ray Concept they were taking along to Detroit’s lower key motor show sibling – the Chicago Motor Show. And true to their word they revealed the Kia Ray at Chicago – and a convincing Prius rival it looks. Instead of the stodgy mainstream hybrids churned out to date by (mainly) the Japanese, the Kia looks like a breath of fresh air.