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Jaguar F-Type Coupe ‘British Villains’ debuts on UK TV

Jaguar’s F-Type Coupe British Villains launches in the UK With the new Jaguar F-Type Coupe about to hit UK roads in the hands of its first customers, Jaguar is ramping up the marketing for the stunning F-Type Coupe as it seeks to get the message across that ‘It’s Good to be Bad’ (#GoodToBeBad). As we reported in January, Jaguar has enlisted the services of Sir Ben Kingsley, Tom Hiddleston and Mark Strong to play a trio of British Villains in an advert for the new F-Type Coupe, which debuted at the Super Bowl earlier this year. And no it’s the turn of the Uk to get the F-Type marketing onslaught with the first airing of the British Villains advert during last night’s UEFA Champions League match between Manchester United and Bayern Munich on ITV and plans to run it in one minute and 30 second versions during April and May on ITV, Channel 4 and Sky Atlantic.

Michelin Challenge Design-CCS 2014 winning projects explored

Michelin has revealed the winners of the 2014 Michelin Challenge Design Competition for the College for Creative Studies (CCS). This year's challenge saw 16 student entries based around the global Michelin Challenge Design theme of ‘Driven/Undriven: The Duality of Tomorrow's Automobile'. Michelin asked the students to explore innovative concepts of vehicle autonomy in teams of four.

The Extreme Mini Adventure Money Can’t Buy

IT’S NOT every day as an apprentice you get to build a new concept car for your employer. However that’s exactly what a lucky few trainees did when BMW tasked them to make their design study a reality. Choosing the firm’s Mini Paceman as the donor car, the talented apprentices transformed the vehicle into a rugged two-door pick-up – a long way from the original motor’s sleek coupe origins.