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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Marvel’s Captain America car by Daniel Simon [w/Video]

Automotive designer and futurist Daniel Simon has had his vehicle design from ‘Captain America: The First Avenger' featured in a short animation. This 10-wheeler 1942 supercharged V16 Coupe, the personal car of Marvel's villain Johann Schmidt (the Red Skull), is 7,620 mm long and was inspired by cars such as Mercedes' 540K and the G4. The director's instructions for the car's size  led to a truck chassis having to be used for the practical film version.

Mini Rolls Out Hot Concept Ahead Of Detroit Motor Show

AHEAD of the influential Detroit Motor Show next month, Mini is stepping up its new product offensive with the unveiling of a new concept. The John Cooper Works Concept is, in reality, closer to production-ready status than you think. Aimed at showcasing the hot version of the firm’s latest generation three-door hatch, itself treated to a global reveal in November, at this stage the focus is on cosmetic changes.