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BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Ford Mondeo goes green

By Ben Barry First Official Pictures 03 June 2007 01:57 New Mondeo spearheads Ford's ramp-up of bio-fuel models Ford announced an expansion in its flexifuel range. Flexifuel allows a vehicle to run on either regular petrol or E85 – an 85/15 percent bio-ethanol/petrol blend – and automatically offsets any carbon emissions produced because more crops are always produced to meet the demand for fuel. Ford president and CEO John Fleming confirmed that the existing Focus and C-Max flexifuel cars would be joined by Mondeo, Galaxy and S-Max derivatives, which will all come on stream from early 2008.

American taxi hits 100

By Liz Turner First Official Pictures 04 April 2007 05:35 American taxi celebrates its 100th at the New York Motor Show The US taxi celebrates its centenary at New York this week with a display of the ‘green’ yellow cabs of tomorrow. The rank gathered by The Design Trust for Public Space for its Taxi ’07 display include a lithium-battery powered taxi from Hybrid Technologies, and the world’s fastest taxi. This hydrogen-burning 1000hp Crown Victoria has a projected top speed of 200mph, for Wall Street traders who really can't hang around.