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Mercury dies off, Lincoln to benefit

Ford's brand portfolio is set to get smaller by the end of the year. Following the sale of Aston Martin, Land Rover, Jaguar and most recently Volvo (to Chinese automaker Geely), the Blue Oval has now announced the demise of its 'middle of the range' Mercury brand, with production of the last vehicles set to cease at the end of 2010. In a statement released to media, Ford announced that the shuttering of the 71-year old Mercury brand was in the interest of focusing on Lincoln, the automaker's only remaining premium brand.

Alfa Romeo 4C hits the track (video)

The Alfa Romeo 4C (pictured) out on track – on video The Alfa Romeo 4C has been on its way for longer than it should have been. But Alfa Romeo finally got round to revealing the 4C in prodiction spec at the Geneva Motor Show in March, and visitors to this year’s Goodwood Festival of Speed later this month will get to see the 4C strutting its stuff up the hillclimb. But ahead of that dynamic debut, Alfa has released new video of the 4C out playing on the Balocco Racetrack in Italy, with a few wailing exhausts notes but far to much dramatic music as a soundtrack.

Changan Eado

The Changan Eado, a global mid-size sedan, represents not only a new product, but also on a new platform design language for the Chinese carmaker. The Eado has been designed to expand the company into the European market, and Changan's investment into design and production follows the current trend of Chinese automakers aiming to export their models to other markets. The Eado has been designed by Stefano Carminati and is said to combine the features of 'European fashion', 'Japanese fineness' and the needs of Chinese consumers to maximize its appeal.