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Lincoln gets own design studio

Ford is creating a dedicated design studio for its luxury brand Lincoln in an ongoing bid to rejuvenate the brand and position it further apart from the core Ford offering. The new design studio will be situated in the Product Development Center in Dearborn, Michigan, with Max Wolff – recruited from Cadillac last year – charged with leading the brand in its revival efforts. Ford has also announced that it will be increasing spending on the brand, giving it unique interiors and powertrains.

U.S. safety officials deny airbag exemption for the Pagani Huayra

U.S. safety officials have shot down Italian supercar maker Pagani's request that the Huayra coupe be exempted from needing advanced airbags--a move that means Pagani can't legally sell the car in the States. Safety rules require that all new cars sold in the United States be equipped with airbags that can automatically adjust deployment force based on the height and weight of the seat occupant.

Ford to reveal design concept, Focus performance variant at Frankfurt

Ford is staging four global reveals in September at the Frankfurt motor show, including a design concept and performance news related to the Focus. Spokespeople at Ford declined to offer specifics, but the cars will be rolled out on Sept. 12 to the media, ahead of a public unveiling.