Centric Parts 407.62011 Rear Hub Assembly on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

C'est si bon: Mullin Automotive Museum celebrates the best of the Art Deco era

The French supposedly have a word for everything, but we couldn't muster any in English let alone the remnants of high school language lab upon first entering the new Mullin Automotive Museum in Oxnard, Calif., just west of Los Angeles. All we could do was grin giddily at the sparkling array of Bugattis, Voisins, Delages, Delahayes and other unique examples of French automotive masterpieces from the 1920s and 1930s in an exhibition hall evocative of the salon that housed the 1936 Paris motor show and similar exposition halls of the Art Deco era. The collection is an immersion into the excitement and optimism of Art Deco design, especially in terms of automotive design.

Skoda Rapid SpaceBack arrives ahead of a Frankfurt debut

The Skoda Rapid Spaceback (pictured) is a new Rapid Hatch You’d expect something called SpaceBack to be a more commodious version of a standard car. But in the case of the new Skoda Rapid Spaceback, it’s not. In fact, the SpaceBack is a more conventional hatchback version of the Rapid Saloon Skoda revealed last year which wasn’t actually a saloon at all but a ‘liftback’.