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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Audi R8

Audi has unveiled the new R8 supercar, closely based on the Le Mans concept that was shown three years ago in Frankfurt. The two-seat car uses a shortened version of the Lamborghini Gallardo platform, and is powered by a 4.2-liter V8 using FSI technology first introduced by the A2. Like the now-obsolete small car the R8 is also constructed of an aluminum space-frame, keeping weight down to 1360kg.

Ford’s 1.0 litre EcoBoost engine now going in to 1 in 5 new Fords

Half the Ford B-Max (pictured) sold get the 1.0 litre EcoBoost engine Who’d have thought, just a few years ago, that a 1.0 litre, 3-cylinder engine would become one of the most popular engines in a new car in Europe? But that’s exactly what’s happened with the increasingly impressive 1.0 litre EcoBoost from Ford which, as its power output has increased, has become a more and more popular engine of choice. The little Ford EcoBoost even seems to have persuaded buyers that they should forsake dirty diesel engines for it, and Ford has fitted 120,000 in the first six months of 2014 with almost half B-Max models, a third of Focus and 30 per cent of Fiestas getting the little wonder.