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McLaren P1 – the new F1 / P12 arrives

The McLaren P1 – spiritual successor to the legendary McLaren F1 – has been revealed ahead of a public debut at Paris 2012. It’s been a long time coming, but the new McLaren P1 – the name for what we’ve thought of as the McLaren P12 or new F1 – has finally been unveiled. As expected, the new McLaren P1 has more dramatic styling than the MP4-12C with its aerodynamic parts matt black and the flowing contours of the dramatic body painted, with headlights offering a nod to McLaren’s logo and a roof scoop that’s reminiscent of the F1′s.

Frankfurt Motor Show news review: making sense of the 2013 IAA show

Newspress Frequently the car that attracts people’s attention at motor shows is an exotic-looking beast that everyone ‑ creators included ‑ know will never see the grind of a production line. Unusually, at the 2013 Frankfurt Motor Show press day, the car on everyone’s lips was a model that many journalists have already driven, and for which dealers are already taking orders: the BMW i3. With its skinny tyres and boxy, upright stance, the all-electric model isn’t as easy on the eye as the usual headline-grabbers.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.