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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Holidaymakers warned against bogus hire car

AHEAD OF THE busy holiday period a warning has been issued to those travelling abroad to look out for car hire rental scams. The industry body British Vehicle Rental and Leasing Association has advised customers to be wary of 'too good to be true' offers over the Christmas period, including very low rates and nationwide availability right up to Christmas Day. But the BVRLA is aware of many customers who have handed over deposits for cars that are never delivered, leaving them out of pocket and with no transport.

Mercedes C-class (2007): first official pictures

By Tim Pollard First Official Pictures 18 January 2007 07:00 Mercedes-Benz C-class: the lowdown This is the most important launch in Merc's diary this year - the all-new C-class. It's charged with bringing the compact exec bang up to date and giving it (Mercedes hopes) the edge over the BMW 3-series that's snatched class honours in recent years. There's a sharp new look, that's definitely pilfered some design cues from the S-class limo, plus a raft of new engines and some pretty nifty gadgets.