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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Toyota Hybrid-R Concept – a Yaris with 400bhp – teased for Frankfurt

The Toyota Hybrid-R Concept (pictured) is a 400bhp Yaris Hybrid heading for Frankfurt We’ve always believed that the best use for hybrid powertrains is to get extra performance without the penalty of increased fuel consumption. Toyota, on the other hand, have primarily used their impressive – if complicated and expensive – hybrid powertrains to yield improved economy and emissions from more prosaic cars like the Prius, Yaris and Auris. But now it looks like Toyota are ready to show us what hybrid technology can offer in the way of performance too, with a tease for what Toyota are calling the Hybrid-R Concept, which appears to be a Yaris with more than 400bhp on tap.

Richard Hammond’s Nova heads to Beaulieu

Ever thought car museums were lacking abused Vauxhall Novas? No, us neither – but Richard Hammond’s Nova SRi from Top Gear’s recent retro hot hatch challenge is heading to the National Motor Museum at Beaulieu. It joins the likes of the Hovervan from the last series, as well as the indestructible Toyota Hilux in the World of Top Gear.