New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Volkswagen Nils concept

Volkswagen will give its newest concept vehicle, named Nils, its public debut at the 2011 Frankfurt motor show. The single-seat electric concept vehicle, which has been designed to be economical and production feasible, features an aluminium space frame, wing doors and free-standing wheels. Though its inspiration may come from Formula 1, the styling has its origins at the Volkswagen Design Centre in Potsdam, Berlin.

Rinspeed sQuba (2007): first official pictures

By First Official Pictures 17 December 2007 15:57 It had to happen. Manufacturers are fighting to fill every possible niche these days, but only Rinspeed has thought to make an underwater zero-emissions car. Due to be unveiled at the Geneva Motor Show in March 2008, Rinspeed says the aptly named sQuba is the ‘world’s first real diving car’.