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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Skoda Superb (2008): first official pictures

By Tim Pollard First Official Pictures 09 January 2008 10:58 Skoda’s biggest car – the Superb – will be replaced in autumn 2008. The new Superb is unveiled today ahead of its show debut at the Geneva Motor Show in March – and it’s received a welcome dose of style over today’s taxi-special that majors on a vast, echoing interior over any recognisable form of chic. The new Superb is even bigger than the current model; this one is 4838mm long and 1783mm wide, but it’s slightly lower than before for a sleeker, lower look.

Nissan says the Leaf electric car will snag Toyota Prius owners

Owners of Toyota Motor Corp.'s fuel-efficient Prius hybrid will succumb to the charms of the Nissan Leaf electric sedan, predicts Nissan Division Vice President Al Castignetti. More than half of the 130,000 hand-raisers who have expressed an interest in the Leaf so far have been Prius owners, he said. "That's a pretty significant signal to us," Castignetti said last week as Nissan North America Inc.