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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Who's Where: Robin Page joins Volvo Cars as interior design director

Robin Page has joined Volvo Cars as design director interior. He will report directly to Thomas Ingenlath, Volvo's vice president of Design. 41-year-old Page, formerly head of interior design at Bentley since 2001, was responsible for the Continental and Mulsanne ranges' interiors and also designed the interior of Queen Elizabeth II's State Limousine.  He previously undertook an apprenticeship with Jaguar and has also worked for Rolls-Royce and Bugatti.

97% of UK Lexus sold in 2014 will be hybrids

Speaking during the European launch of the new Lexus GS300h – the new entry-level hybrid in the executive GS range – Lexus UK director, Richard Balshaw, revealed that 97% of all Lexus sold in the UK next year are likely to be hybrids. The GS300h’s deputy chief engineer, Yukihiro Kito, als confirmed to MSN Cars that the return of diesel-powered Lexus vehicles is unlikely to happen any time soon – if at all. On Bing: see pictures of Lexus hybrids Find out how much a used Lexus costs on Auto Trader According to Kito-san, diesel just does not make sense for Lexus given the markets the company is chiefly competitive in, which is to say the USA and Asia.