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Fiat 500 (2007): first official pictures

By Ben Pulman First Official Pictures 21 March 2007 09:49 Is it a Trepiuno, Cinquecento or 500? Welcome to the new Fiat 500 - due to launched 50 years to the day after the unveiling of the original 500. That car became an icon, and Fiat is hoping for more of the same with this modern interpretation, the most exciting launch in Turin for a generation.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Tesco Cars shuts up shop

Tesco Cars closed for business A year after launching Tesco Cars in conjunction with Carsite, Tesco reveals it is to close the used car operation. Tesco Cars was one of the latest Tesco sideways moves to use its vast revenues to dominate more and more business sectors in the UK. But it’s come to an ignominious end just twelve months after it was launched, piggy-backing on the existing Carsite business to try and flog used cars to customers who would rather deal with a big supermarket than a back street car lot.