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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Jaguar Land Rover installs UK's largest solar roof

THE LARGEST EVER solar panel roof has been completed at the Jaguar Land Rover (JLR) engine factory in South Staffordshire. More than 21,000 solar cells have been fitted to the roof over the Engine Manufacturing Centre and will provide enough electricity to power 30% of the factory’s needs. When the solar panels are working at full capacity, they will generate enough energy to power the equivalent of 1600 homes.

Toyota ditches Corolla badge

By Phil McNamara Motor Industry 30 July 2006 12:16 The Corolla brand is going the same way as Oldsmobile, Jif and Marathon – to the knacker's yard. It may be the most venerable nameplate in motoring history, but Toyota is ditching the Corolla badge in western Europe. The latest incarnation of the Japanese family car will be unveiled at the Paris motor show in September 2006, but it won't be wearing the Corolla logo.