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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Kia at the London motor show 2008

Kia Soul Burner: it's a lightly modded version of Kia's new junior Qashqai coming in later 2008 By Gavin Green Motor Shows 23 July 2008 01:32 Expansionist Kia shows no sign of slowing down its forays into the European car market – and the London show provides more evidence of what's to come from the Koreans. What’s new on Kia's London motor show stand?  Nothing. But the Kia people are proffering photos of the new production Soul, set to make its show debut at Paris in autumn 2008.

Move over! Fixed Penalties for middle lane hogs

Move over or get a fine! Middle lane hogs to get fixed penalties It really is remarkable the number of drivers who think three-lane motorways are split in to three lanes – lorries, them and idiots in the outside lane – and spend their whole journey sat in lane two regardless. That’s bad enough if you’re driving a car, but it’s much worse if you’re driving a heavy goods vehicle that can’t use lane three and ends up baulked and frustrated by the man with the pipe and elbow patches driving ‘steadily’ on his way.