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Acura promotes movie role with secret-agent kit

Rarely do the lengths to which a carmaker will go in promoting a product raise eyebrows here at AutoWeek, but it still happens from time to time. Case in point: Acura sent us a kit of secret-agent tests showcasing the role of its cars in the movie Thor. Touting the carmaker’s first stint in a major motion picture, the so-called Acura S.H.I.E.L.D.

Vote: Guess this car review, episode 3

Last week, we brought you a few mystery car reviews and asked you to guess which vehicle was being reviewed. The response was great, and we want to say congrats to @jasoncashatt, @ericvanderiet, @timothyhowes1 and @ljpancakepantry who all guessed correctly. The three reviews were of the Lexus LS430, Jeep Liberty Renegade and the venerable PT Cruiser, all from 2005.

Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.