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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Stylish Mini Roadster Concept Wows The Crowds At Annual Design-Fest

MINI, the car maker more famous for its compact hatchbacks and growing range of family-orientated models, has surprised audiences at the traditional Concorso d’Eleganza Villa d’Este design gathering with a new roadster concept. Called the Mini Superleggera Vision, its name is a nod to Touring Superleggera, the tradition-steeped design and coachbuilding house based in Milan. Although a one-off, the car not only demonstrates the good work of one of Italy’s most renowned coachbuilders but, according to industry observers, could also hint at a possible future new model in the Mini line-up.

Detroit auto show: Ford pumps up the 2011 Mustang GT with 412 hp

To Ford Mustang fans, 5.0 has a special place in their hearts and Ford has delivered a new car for them to love: the 2011 Mustang GT. The 5.0-liter V8 Mustang GT will deliver 412 hp and 390 lb-ft of torque. The engine produces 83 hp per liter yet will return 25 mpg on the highway and 17 mpg in the city, according to Ford marketing boss Jim Farley.