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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

LyonHeart K Jaguar E-Type production increased

Classic Factory is building the Lyonheart K – an E-Type Jaguar for the 21st century – and is increasing production numbers and adding a convertible. It started out as the E-Type Growler and then became the Lyonheart K. And whatever its name it’s still a recreation of the iconic Jaguar E-Type in the mould of the Eagle E-Type Speedster.

Sources: GM in talks with two potential buyers of Hummer

General Motors is in talks with two potential buyers of its Hummer brand as the automaker continues to sell assets to raise cash, said two sources familiar with the matter. The negotiations are with a private-equity firm and a Chinese company, said the sources, who declined to be named. The sources declined to name the potential buyers because the effort is private.