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BMW's Project-i will build 'premium vehicles'

By Ben Whitworth Motor Industry 05 March 2009 16:02 BMW’s much vaunted Project-i will adopt a radical new approach to mass transport for growing urban populations – but only for those that can afford it. 'These vehicles will be premium vehicles,' Project-i leader Dr Ulrich Kranz told CAR at the Geneva motor show. 'They will not be Tata Nano rivals – no way!

Audi A5 Sportback – Official

Audi has released details of the A5 Sportback that will launch in the UK in September Audi are on a mission to fill every niche that exists – and some that don’t – in order to reach their goal of selling 1.5 million cars a year by 2015. Set to go on sale in the UK and Europe (but not the US) after the Frankfurt Motor Show in September, the Audi A5 Sportback is said to offer the practicality of an estate with the elegance of a Coupe. And in many ways it does offer that.

Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.