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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Autoweek in review: What you might have missed

The new show Autoweek's Vinsetta Garage, will premiere Jan. 3 on Discovery's Velocity Network. The five most-watched car ads of 2011 were announced, with Volkswagen's "The Force" commercial leading the pack.

Audi Quattro concept (2010): the 21st century ur-Quattro

By Ben Pulman First Official Pictures 30 September 2010 22:29 This is the new Audi Quattro concept, just unveiled by Ingolstadt at the VW Group party on the eve of the 2010 Paris motor show. Built to celebrate 30 years of Quattro, it’s based on a shortened Audi RS5 platform (but built from aluminium and carbon) and features a tuned engine from the TT RS.This new Audi Quattro concept looks rather like a beefed-up Audi E-tron concept – is it? Nope, it’s actually based on the Audi RS5.