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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Alfa Romeo 8C Spider at Geneva

By Mark Walton Motor Shows 07 March 2008 17:11 What’s new on the Alfa Romeo Geneva Motor Show stand?Alfa’s youthful new CEO Luca De Meo swept into Geneva like the heir-apparent he no doubt is, to unveil the Alfa Romeo 8C Spider. Even though this is now a well-known car that’s been previewed a dozen times at events around the world (including the 2006 Goodwood Festival of Speed and 2005 Pebble Beach) it still drew a big crowd for the official launch; and when the silky red cover was drawn off, there were still an audible gasp from audience, despite the familiarity. Shown in white with dark grey alloys and a deep tan interior, the Spider is an achingly beautiful car – a stunning, proper, drop-dead drop-top, arguably even more sensuous and dramatic than the 8C Competizione coupe that preceded it.

Nissan recalls trucks, SUVs to fix ignition relay

Nissan is recalling about 760,000 trucks in the United States and Canada to fix a faulty ignition relay. The recall covers the Nissan Titan and Frontier pickups and the Nissan Pathfinder, Xterra, Armada and Infiniti QX56 SUVs. The North American recall is part of a larger, global recall of 2.14 million vehicles by Nissan to fix the bad relay.