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Car April Fools Stuff – to Infiniti & Beyond

BMW release PRAT roundels for the UK General Election There were so many April Fools stories running around yesterday from car makers we really didn’t want to spend the day regurgitating press releases designed to demonstrate car makers’ normally well-hidden sense of humour. But some were well-conceived so we thought we should bring you a few, just so you know what went on. BMW in the UK decided to be topical and issued a press release telling is they were offering their Political Roundel Attachment Tag, which would offer the BMW Roundel in colours to suit owners’ political persuasion in the run-up to the General Election.

Infiniti JX

Shanghai and New York aren't even over yet, but that hasn't stopped Infiniti releasing this teaser sketch of the car it plans to show at the Pebble Beach Concours d'Elegance this coming August. The JX luxury crossover carries styling cues 'such as dynamic and elegant line treatments' over from other Infiniti production models, whilst also drawing from the Essence concept car, sporting the 'crescent cut' greenhouse treatment. Billed as the antidote to 'ho-hum' luxury crossovers, the seven seat JX is said to offer 'exceptional seating flexibility, easy access to the roomy third row, plus the latest in-vehicle technology - challenging the status quo in its class'.

Winners named in teen-safety video contest

Sometimes, the best way to get a teen's attention is to let another teen do the talking. Especially when it involves a subject such as driver safety, which many teens tend to tune out as just another lecture from parents. Tire maker Bridgestone Americas adopted the teens-talking-to-teens philosophy in 2006 with its Safety Scholars video contest.