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Toyota Prius slashes price to match Honda Insight

Toyota Motor Corp. is going for the jugular with its redesigned Prius, setting a 2.05 million yen starting price ($20,750) in Japan that is on par with the newly released Honda Insight. Toyota notified Japanese dealers of the cutthroat pricing policy for its redesigned 1.8-liter gasoline-electric hybrid on March 25, dealers in Japan say.

Hyundai’s hydrogen-powered ix35 turns its hand to growing fish and food

The Hyundai ix35 FCEV Fuel Cell Farm outside the London Design Museum Hyundai PR do like a slightly left-field take on raising awareness of Hyundai’s products (although they usually involve animals, children, fashion or shopping), so a Hyundai ix35 FCEV turned in to a fuel cell farm should come as no surprise, nor that they parked it outside London’s Design Museum for a bit of extra profile. With the help of sustainability creatives (who’d have thought there was such a business?) Something & Son, Hyundai has created a Fuel Cell Farm (well, depending on your definition of how big something growing has to be to be called a farm) that uses the emissions from the ix35 FCEV as its water source. The setup takes the water from the ix35 and feeds it in to the fish tank, the fish do what fish do and the aquaponics gubbins takes that and uses it as food for the plants.

Beating the motoring bullies

A NEW INITIATIVE has been launched to help women protect themselves from aggressive drivers and potential dangers if their car breaks down. The Women in Gear scheme includes an evening workshop course to teach basic maintenance and useful get-you-home tips. These are aimed at helping women sort out minor problems with their car rather than having to wait at the roadside for help.