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Audi TT revs up for Geneva auto show

Audi has unwrapped its new TT at a media preview proceeding tomorrow’s Geneva motor show, revealing the new look, contemporary interior and updated mechanical package the German coupe carries into showrooms when North America sales get underway later this year. The third-generation TT has an all-new exterior design. The car is again a three-door liftback and has the same basic dimensions as its predecessor, but is subtly sleeker with more precise detailing and crisper lines.

The British are here: Video shows arrival of the McLaren MP4-12C

The McLaren MP4-12C has been on the road for a few months, but McLaren has now released a video celebrating the arrival of its latest supercar. Watch as the first of many MP4-12Cs roll off at the Port of Baltimore and make their way across America. The video also mixes in clips of former Formula One world champions Lewis Hamilton and Jensen Button juxtaposed driving their race cars.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.