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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Jaguar Land Rover production in Saudi Arabia – but not for a long time

Jaguar Land Rover are mulling the idea of setting up an assembly plant in Saudi Arabia next to a new aluminium smelting plant. When you’re Ratan Tata, and you not only run one of the biggest conglomerates in the world but also the culturally British Jaguar Land Rover, the world tends to listen when you speak. So when Ratan Tata said in an interview last week with Autocar India that JLR were looking at setting up an assembly plant and press shop in Saudi Arabia, the car world woke up and declared ‘Jaguar Land Rover to build cars in the Middle East’.

Mini Crossover Concept: the first photos

By Tim Pollard First Official Pictures 09 September 2008 23:00 Here's the first look at the new Mini Crossover Concept – proof, at last, that BMW will indeed build a 4x4, SUV-lite version of the Mini. The Crossover concept car will be shown at the 2008 Paris motor show (where else?) and previews the production Mini SUV due in 2010. Mini Crossover Concept: the first official pictures Pore over these first official photographs carefully, because the new Mini Crossover Concept shows closely how the trendy brand's new SUV is shaping up and also reveals how the future face of the Mini brand is evolving.