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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Quake delays launch of Toyota Prius wagon

Toyota Motor Corp. has delayed the Japan launch of its new wagon-style Prius wagon in the wake of the parts shortage triggered by this month's earthquake. The company had planned to start selling the car in Japan by the end of April.

Top Gear Tonight: New Range Rover, designing a car for the elderly & James McAvoy is SIARPC

Top Gear tonight - Series 19, episode 5 – sees James testing the new Range Rover, Jeremy & Richard designing transport for the elderly & James McAvoy is SIARPC. You may have to start wondering what you’re going to do on Sunday evening soon, as tonight’s episode of Top Gear – episode 5 of series 19 – is the last proper Top Gear of the current series. Don’t panic yet, though, as there are still two more episodes to go, but they will be the two parts of a Top Gear special to Africa to find the source of the Nile.