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New car looms from McLaren F1-creator
Wed, 13 Jun 2007By Phil McNamara Motor Industry 13 June 2007 10:18 Gordon Murray is set to finally realise his dream of creating a highly efficient, radical car for mass production. The mastermind behind the F1 supercar left McLaren Cars a couple of years ago, and has now secured the funding to set up on his own. Gordon Murray Design Limited – a design, prototyping and development company – will be launched on 4 July.
Brilliance
Fri, 09 Mar 2007By Ben Whitworth First Official Pictures 09 March 2007 09:19 Low key but not for long It’s not often a manufacturer unveils three new cars on its stand but Brilliance JinBei Automobile did just that. Not that you’d notice – sandwiched in between a number of specialist marques with unpronounceable names, the European debut of the BS6 and BS4 saloons and BC3 coupe (above) didn't attract too many camera flashguns. But make no mistake, Brilliance will, we predict, be an automotive household name 10 years from now.
New Mercedes A Class #YOUDRIVE advert plugs in to X Factor
Mon, 01 Oct 2012Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?