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Jaguar signs up Beckham for Chinese team

First José Mourinho, now Jaguar has signed up David Beckham for its team of ambassadors to promote the new F-Type Coupé worldwide. Beckham will be kicking off his position in China, where’ll he be seen with the F-Type on billboards as well as in magazines and on TV. José Mourinho to get first F-Type Coupe The cars of David and Victoria Beckham “I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British,” said Beckham.

Baby Range Rover confirmed in Land Rover shake-up

By Phil McNamara Motor Industry 24 September 2009 11:08 The shake up at Jaguar/Land Rover continues, with a consolidation of the brands’ Midlands manufacturing facilities announced alongside plans for more vehicles. The headline news is that Land Rover’s Solihull factory and Jaguar’s Castle Bromwich plant will be amalgamated over the next 10 years. JLR promises there will be no compulsory redundancies, and the industrial logic is compelling: consolidating production of the Range Rover/Discovery and XJ/XK/XF lines will bring around 200,000 vehicles together under one roof – still 100,000 fewer cars than Mini builds a year down in Oxford. The move will reduce JLR’s fixed costs, provide room to grow and give greater flexibility to meet the natural ebb and flow of demand. JLR has also confirmed production of the LRX, the baby Range Rover.

Jaguar XJ Sentinel – the armoured XJ

The Jaguar XJ Sentinel - the armoured version - will launch at Moscow this month Sentinel: One who keeps guard. An appropriate name for an armoured Jaguar XJ, although it reminds me of junk mail plopping on the mat from a company desperate to offer me protection  for my credit cards and keys. But that’s probably just me.