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Alfa Romeo is not for sale, Fiat chairman says

Fiat will not sell its Alfa Romeo unit and plans to relaunch the brand in the United States in late 2012, top Fiat executives said. “We would not sell Alfa even if we were offered tons of money,” Fiat chairman John Elkann told reporters at the Detroit auto show on Monday. Fiat and Chrysler CEO Sergio Marchionne said: “Alfa is part of Fiat's operational perimeter and we've already invested too much to get rid of it.” Volkswagen AG is rumored to be pursuing Alfa Romeo.

SEMA buys Performance Racing Industry

The Specialty Equipment Marketing Association (SEMA) on Tuesday finalized plans to purchase Performance Racing Industry, and the transaction will close later this month. John Kilroy, who has experience as editor and associate publisher of PRI Magazine and as vice president of the organization, will continue to lead it. For now, according to representatives from SEMA, it's business as usual.

Saturn alerts customers it is considering a spinoff

Saturn has begun alerting customers that it may be spun off by General Motors as an independent marketing and distribution company. In a letter sent to about 1.5 million Saturn owners Wednesday night, Saturn said it would have to line up products to sell--either from other manufacturers or from GM in the role of a vendor--after GM's current commitment to build Saturn products ends after the 2012 model year. "The Saturn Distribution Corporation already exists as an indirect subsidiary of GM," wrote Jill Lajdziak, general manager of Saturn, in the letter.