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Project Car Hell, Air-Cooled Inferno Edition: oval-window Beetle or Type 34 Karmann Ghia?

Here we are in the Automotive Lake of Fire again, and we feel compelled to follow up a couple of marginal-classic Fiat projects with a pair of indisputable classic Volkswagens. After Ferdinand Porsche appropriated the basic design for the original Beetle from Tatra designer Hans Ledwinka (but before Tatra successfully sued Volkswagen), Volkswagen turned one innovative rear-engined vehicle platform into quite a lineup of cars and trucks. These days, while some types of air-cooled VW projects are cheap and plentiful, the rarer ones are much-sought-after and tough to find in semi-restorable condition.

Peugeot Design Lab launched

PSA has launched its new Peugeot Design Lab to design products, services and experiences for clients outside the automotive industry. Peugeot Design Lab, a global brand design studio, is located within the Peugeot Design Centre and utilizes the existing technical and human resources expertise in order to draw from the many years of design experience of the design team. It also comprises of designers from studios from across three continents in Paris, Shanghai and Sao Paolo.

Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.