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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Electric Rolls Royce Phantom EV 102EX at Geneva

The Rolls Royce EV 102EX - Geneva Debut Eighteen months ago we ran a story headlined ‘Electric Rolls Royce Phantom Coming?’ after the man from Goodwood let slip at the Goodwood Revival that Rolls Royce were looking at the viability of an electric Rolls Royce. Our first reaction was to throw our hands up in horror and declare it sacrilege, until we decided to ignore our preconceptions and prejudices and look at the benefits an electric motor could bring to a Rolls Royce. Benefits like absolute silence – long a Rolls Royce claim, rarely a Rolls Royce reality – and huge waves of torque that arrive let a Tsunami that never ends.

Who's Where: Dagoberto Tribia promoted to Director of Interior Design at GM Brazil Design

Dagoberto Tribia was promoted to Director of Interior Design at GM do Brasil Design on January 1, 2011. Working under the direction of Carlos Barba, Executive Director of Design, GM South America, Tribia has assumed responsibility for all interior programs at General Motors Brazil Design, both local and global. In doing so, he has also become the first Brazilian Design Director at the company.