Chevy Big Block Heads on 2040-parts.com

LA Design Challenge 2011: studios compete to design Hollywood car

This year's LA Design Challenge will see competitors from around the world battle to design Hollywood's next movie car. Participating design studios from General Motors, Honda, Hyundai, Mercedes-Benz Germany (Smart), Mercedes-Benz Japan (Maybach) and Mercedes-Benz US will all be showcasing their creative talents in an effort to secure top honors. Automobiles in Hollywood films produced throughout the years have become some of the most iconic symbols of the films – perhaps as important as the movies themselves.

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Porsche buyers put the brakes on stop-start technology

By Chris Chilton Motor Industry 23 June 2008 18:56 Direct injection and a clever new PDK dual-clutch gearbox have cemented the new 911’s reputation as the greenest performance car around, but Porsche engineers are being hampered from making the iconic sports car even cleaner by the public’s reluctance to accept further green technology Engineers at the launch of the facelifted 911 told CAR that fitting a BMW-style start-stop system could chop a further 10g/km from the Carrera’s 225g/km CO2 rating but that performance car buyers weren’t keen on having such overtly planet-conscious tech on their cars. Start-stop works by cutting the engine when the car’s stationary in traffic, and restarting automatically when you touch the pedals to move off again. Every manual transmission-equipped BMW 1-series comes with the technology, excepting the truly high performance versions.