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Relatives of older drivers urged to help them ‘hang up their keys’
Thu, 24 Oct 2013OLDER DRIVERS whose driving style may have changed or are less able behind the wheel should be aided by relatives in deciding when to hang up their keys, according to an industry expert. Professor Andrew Parks, a chief scientist at the Transport Research Laboratory, warns in a new video interview that older drivers can be very defensive about their driving standards and react badly to any criticism of it. "I know this from my own experience, as I was recently on a car journey driven by my father, the first for 10 years,” he explaned.
Spyker in F1 bid
Tue, 29 Aug 2006By Angus Fitton Motor Industry 29 August 2006 11:01 Supercar maker Spyker could be set to join McLaren and Ferrari on the F1 grid in 2007. Talks are underway between Spyker's CEO Victor Muller and the Midland F1 team. The outfit, owned by Russian-born Canadian steel magnate Alex Shnaider, is struggling, having put zero points on the board this season.
Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.