Chevy Corvette Sign on 2040-parts.com

It’s the BMW 7-Series ‘Horse Edition’ to celebrate China’s Year of the Horse

The BMW 7-Series Horse Edition (pictured) heading for the 2014 Beijing Motor Show China is a huge car market for premium brand, so with the Beijing Motor Show on the way we’ll no doubt be seeing a raft of China Specials revealed as car makers seek to appeal to China’s still deep-pocketed buyers. Cars like the Ferrari 458 Italia China Special Edition, Audi R8 China Edition, Porsche 911 Turbo S China 10th Anniversary Edition and Aston Martin’s ‘Dragon 88′ special editions of the DBS Volante, Virage Coupe and V8 Vantage S Coupe are just a few of the China Specials Western car makers have bolted together to tempt the Chinese to part with their cash. Now we have another with the BMW 7-Series Horse Edition, which might sound like a special edition Land Rover Discovery but which is in fact a titivated 7-Series to celebrate the Year of the Horse.

Sex sells in 2013 Super Bowl ads

Super Bowl car ads are big business. To create even more of a buzz, many automakers pre-release commercials on YouTube in the days leading up to the big game. So far Audi, Volkswagen, Fiat, Hyundai and Mercedes-Benz have released ads.

Audi Allroad goes e-tron with Detroit concept

Audi introduced its Allroad shooting brake concept at the Detroit auto show on Monday. The plug-in hybrid brings a total output of 408 hp and 480 lb-ft of torque from three power sources, an engine and two electric motors. The transversely mounted 2.0-liter TFSI engine provides 292 hp with help from its turbocharger.