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Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.

Mountune will upgrade your Focus ST, Fiesta ST

UK-based Ford tuner Mountune set up shop in the U.S. just a couple months ago, and is already offering upgrades to the Ford Focus ST and the Ford Fiesta ST. Mountune is Ford's official partner in Europe, and their experience goes back 30 years Mountune comes from a slightly different branch of Ford tuning that North American buyers are used to -- their specialty has been tuning Ford's smaller cars in Europe rather than muscle cars, and they've worked on everything from Escorts to Focuses (though perhaps not the Escorts and Focuses that we're used to).

McLaren P1: Geneva Motor Show

The new McLaren P1 has been revealed publicly for the first time at the 2013 Geneva Motor Show where it goes up against LaFerrari. In contrast, McLaren has been busy trailing the P1 for months and had revealed all we really wanted to know ahead of today at Geneva. That garnered more column inches for the McLaren than the Ferrari in the run-up to Geneva but it’s meant that the actual public reveal of the McLaren P1 has been totally overshadowed today by the reveal of LaFerrari.