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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Lexus shifts LF-LC coupe concept to higher gear

The wild Lexus LF-LC coupe concept that wowed visitors at the Detroit auto show is on track for development, signaling a new direction for a brand that has fallen from first to third in the U.S. luxury sales rankings. Toyota is on a mission to make Lexus sportier and more compelling to potential buyers--and it starts with the LF-LC, which was designed at Toyota's Calty studio in Newport Beach, Calif.

Nissan GT-R beats its Nurburgring record – more to come today?

The jubilant Nissan GT-R team celebrates their new lap record at the Nurburgring [ad#ad-1] The Nissan GT-R is indeed an impressive car. It offers real supercar performance for what appears to be a relatively modest price. Admittedly it still costs an arm and a leg to service, and with exchange rates as they are at the moment it will become less of a bargain, but it’s certainly chucked a very big spanner in to the works as far as the more established Supercar makers are concerned (Porsche in particular had plenty to say about the last time the GT-R set).