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Jaguar ads 'too focussed on speed'

ADVERTS for Jaguar have been banned for focusing on the cars' speed and encouraging dangerous driving. The four video ads on Jaguar's website showed a car driving at speed through a tunnel and crossing over the single white lines in the middle of a road, before driving across a mountain road at night. Another scene showed a car driving on open land at high speed, while voice-overs said: "The adaptive dynamics technology reacts 20 times faster than the human eye.

Jaguar and Land Rover’s Big Chinese Takeaway

[ad#ad-1] As we are only too well aware, car makers are having the most torrid of times. Massive drops in car sales in the UK (at least in new cars – UK used car sales are actually rising) means car makers’ cashflows are horrific. But it looks like there’s a white knight on the horizon for Tata’s Jaguar / Land Rover.

Who's Where: Christopher Svensson and Joel Piaskowski swap roles at Ford

Ford's Christopher Svensson and Joel Piaskowski have swapped roles, with Svensson becoming exterior design director, The Americas, and Piaskowski director of design, Asia Pacific. Svensson, who will report directly to Moray Callum, Ford's executive design director, The Americas, is based in the carmaker's Dearborn studio. He oversees the exterior design team responsible for developing new products in the North and South American regions as well as supporting Ford's global design.