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CAR Most Wanted of 2014: Ferrari 458 Speciale
Mon, 23 Dec 2013By the CAR road-test team First Official Pictures 23 December 2013 10:50 The first time we checked out the Ferrari 458 Speciale, it was parked tantalisingly in the bowels of the Ferrari’s Maranello factory. Tech boss Roberto Fedeli told us how Ferrari had calculated the Speciale would be an even higher performer: 10% lighter, 11% faster response, 40% quicker through the gearbox, and squeezing out an extra 34bhp from its 4.5-litre V8. Since then, we’ve driven the 202mph 458 Speciale, which Ferrari claims is different (not better than) a 458 Italia, and designed to appeal to a different kind of customer.
Spyker Venator – First photo and details of Spyker’s B6 Concept arrive
Sat, 02 Mar 2013The first photo of the Spyker Venator – Spyker’s new car concept for the Geneva Motor Show – has arrived ahead of a reveal next week. If the modern history of Spyker (and of Saab) has taught us anything, it’s that you should never doubt the ability of a dapper, self-confident, deal-making Dutchman to bounce back from adversity. Many would have expected Victor Muller to be down and out after the Saab Saga, with his grip on Spyker forsaken for the Swedish odyssey and his pot of gold imprisoned in Vladimir Antonov’s Mayfair penthouse.
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?