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Subaru's first diesel shown
Thu, 08 Mar 2007By Ben Barry First Official Pictures 08 March 2007 08:32 Hold on, where’s the rally car? Subaru may have transformed its reputation from builder of dull-but-sturdy farmermobiles to maker of fast-and-furious racers with a little help from Burns and McRae, but the game’s moved on and not everyone’s impressed by sub-20mpg Imprezas anymore. Besides, Subaru’s WRC outfit isn’t exactly competitive these days.
2015 Ford Mustang to serve as halo car in Europe, other overseas markets
Thu, 05 Dec 2013Ford Motor Co. expects that its 2015 Mustang coupe will boost its image in Europe, even though the car will not sell in large numbers. "The Mustang's formidable reputation for performance and its iconic status as a symbol of freedom and optimism precedes it even in those parts of the world where the car has never been sold," Ford of Europe CEO Stephen Odell said today in a statement.
BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai
Mon, 30 Apr 2012BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.