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First 2014 Cadillac ELR rolls off the line

IndyCar driver Simona De Silvestro christened the first 2014 Cadillac ELR to roll off the line at the Detroit-Hamtramck plant in Michigan on Wednesday. The Volt-based electric-gas hybrid will go on sale next year. We assume De Silvestro is in town for the Chevrolet Indy Duel in Detroit, two races at Belle Isle scheduled for this weekend.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

BMW M6 Competition revealed

The Limited Edition BMW M6 Competition will be at Frankfurt (click image for bigger photo) It doesn’t look like the M6 Competition gets much fiddling with the oily bits, although the suspension is being tweaked and lowered – 10mm at the front and 12mm at the back. The M6 Competition sees a new colour option – Frozen Grey Matt – which does look pretty special on the M6.  The interior gets a ‘limited edition’ makeover, with buyers getting the choice between Merino full leather interior with either black or light grey two-tone contrast stitching. BMW are also throwing in a set of mats with ‘M6 Competition’ stitched in them in case you forget what you bought.