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Studio Focus: SAIC European Design Centre

SAIC European Design Centre Brands MG and Roewe Established 2010 (in current guise) Location Longbridge, UK Staff 35 Studio leader Martin Uhlarik SAIC's presence in Europe is limited at best through its MG brand, but if its sales are almost exclusively concentrated in its home Chinese market currently, MG's design roots are firmly planted in its spiritual British soil. All current Morris Garages cars – the MG6, 3 and 5 (in chronological order) as well as the CS concept shown at the Shanghai motor show in April – are products of SAIC's European Design Centre in Longbridge, near Birmingham in the English midlands, albeit finalized in Shanghai. The studio was opened in 2010 after a £5million investment in SAIC's UK Technical Centre but such are the ambitions of the company that it has already received a further £1.5million investment to almost double its size.

VW Beetle Final Edition (2010) at LA

The 2010 VW Final Edition revealed at the LA Amotor Show There is really only one place that holds a torch for the Volkswagen Beetle, and that’s the USA. So it’s entirely appropriate the VW chose the LA Motor Show to launch what will be the last version of the Beetle before an all new Beetle arrives in 2012. The Final Edition Beetle marks eleven years of almost unchanged production for a less than convincing recreation of a motoring icon.

Mercedes SLS Roadster & C63 Coupe in Super Bowl Advert.

The Mercedes SLS AMG Roadster & C63 AMG feature in the Super Bowl Advert The Super Bowl is a big deal in the US. Or so our US readers tell us. A bit like the FA cup.