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CAR interviews Mazda design chief Ikuo Maeda (2010)

Thu, 02 Sep 2010

By Tim Pollard Motor Industry 02 September 2010 13:30 CAR has been out to Italy to see the world premier of the new Mazda Shinari concept car. It's the car that ushers in chief designer Ikuo Maeda's new Kodo design mantra, a sharper, faster stylistic treatment that will take over from Laurens van den Acker's Nagare vision. Maeda is the first Japanese design boss for a generation – it seems that Mazda has looked within after a series of European creative brains who each stayed for five years or less, arguably not long enough to see through any substantial aesthetic change.

Toyota hybrid tech looking toward the future

Wed, 25 Sep 2013

Toyota continues to build momentum as a leader of the hybrid industry. At an inaugural event held in Ypsilanti, Mich., the brand brought together all of the Toyota and Lexus hybrid vehicles from the Japanese, American, and European markets. In a display by Toyota representatives, presentations started with a quick look back at the infancy of the company's hybrid program, starting with the first-generation Prius in 1997.

GM engineers focus on weight, balance for 2013 Cadillac ATS

Fri, 11 May 2012

When engineers at Cadillac built the ATS sedan, they knew that they were competing with some of the best products on the market, such as the BMW 3-series, the Audi A4 and the Mercedes-Benz C-Class. They paid special attention to curb weight to help meet their performance goals. “We designed and engineered the ATS's vehicle architecture to deliver quick, nimble and fun-to-drive dynamics,” said David Masch, ATS chief engineer.