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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Dacia Sandero Stepway launched in Europe

The Dacia Sandero Stepway will be available in Europe from September The Dacia Sandero Stepway is in fact the European version of the Stepway that was launched in Brazil at the end of last year by the Romanian version of Renault, and has now had its European launch at this week’s Barcelona Motor Show. Based on the Dacia Sandero hatchback, the Sandero features a raised ride height, a satin finished chrome nose and roof bars, 16″ wheels and a chrome exhaust pipe. It comes equipped with EBD (electronic brake distribution) and EBA (emergency brake assist).

Audi Urban Concept Previewed

Audi Urban Concept It’s quite interesting when things happen back to front; where you get to see the chicken before the egg. And that’s what’s happened with the Audi Urban Concept. For some reason Audi seems to think that rolling out a modern-day Messerschmitt with a full black and white swirly paint job in the Potsdamer Platz would go unnoticed.