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Apple Carplay integrates iPhone in to cars: Geneva Motor Show

Apple CarPlay arrives to take over your car’s Infotainment Apple’s bid to take a major slice of the Automotive integration with Smartphones market moves on with the arrival of Apple CarPlay at the Geneva Motor Show this week It looks like Apple have stolen a march on Android with deep integration in to the Infotainment systems of a number of car makers – with more to come – as the lines start to be blurred between Smartphones and car systems. CarPlay lets drivers with the right phone – iPhone 5 or better – access messages, play music, use Apple Maps and make calls, all hands-free and using Siri commands. Functionality with the right make of car – starting with Ferrari, Mercedes and Volvo but reaching out in to Jaguar Land Rover, BMW, Hyundai Kia, Honda, PSA, Toyota, Ford and more before long – means you’ll be able to do much of what you can already do on your iPhone but do it through your car’s Infotainment interface with familiar commands and screen layouts.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Toyota FT-1 sports car: How it happened

Editor's note: The inner sanctum of an automaker's design studio is as classified as a top-secret government spy shop. Even many top executives aren't allowed inside, much less civilians or the media. But after months of negotiations, Toyota Motor Corp.