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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Jaguar Land Rover reports record sales and profits for 2012/2013

Jaguar Land Rover – record sales, revenue and profits Tata must be thanking their lucky stars they took a punt on Jaguar Land Rover 5 years ago when the rest of the car world thought they were a bit of a lost dog, because it’s now JLR that are the shining star in the Tata group, with Tata motor sales languishing in troubled waters. JLR has reported record figures for the 2012/2013 year, with vehicle sales hitting 374,636 (up 22 per cent), revenue up at £15.8 billion (up 17 per cent) and pre-tax profits at £1.675 billion (up 11 per cent) on the back of continuing success for all models – and especially the Evoque – and the launch of more new models to offer great promise for even better figures in 2013/2014. This models have included the new Range Rover, the Jaguar XF Sportbrake, new 4WD versions of the XJ and XF (although not for the UK) and new engine options too.

Mazda3 & Mazda5 Venture Edition launched

Mazda has launched the Mazda3 Venture and the Mazda5 Venture Edition in the UK, with sporty styling and extra equipment. So far this year we’ve had the Mazda6 Venture Edition and the Mazda MX-5 Venture Edition to push buyers in to Mazda Showrooms, and now we get two more – the Mazda3 Venture Edition and the Mazda5 Venture Edition to add to the temptations. Both versions of the Venture Edition are based on Mazda’s TS2 specification with a bit of added sportiness thrown in for more showroom appeal, with a spoiler at the back, side skirts, a sports grill, privacy glass and Fogs.